Big Book OF AV Page 207 Digital Signage Players, Content and Connectivity

DIGITAL SIGNAGE PLAYERS, CONTENT AND CONNECTIVITY 207 Casino Arizona and Talking Stick Resort Impress Guests with NEC Displays Serving as premier destinations for dining, shopping and nightlife, Casino Arizona and its sister property, Talking Stick Resort, have been pillars in Scottsdale, Arizona, since they opened in 1998 and 2010, respectively. Each week, thousands of visitors come through both properties to enjoy the amenities, which include a 240,000-square-foot casino - one of the largest in Arizona - Las Vegas-style entertainment and 36 holes of championship-level golf at the Talking Stick Golf Club. Enhancing the guest experience is paramount for both Casino Arizona and Talking Stick Resort. There is a constant effort toward offering the best in all aspects of the business and exceeding expectations, whether it be a new dish debuting in one of their restaurants or the latest slots hitting the casino floor. The Challenge In order to continually go beyond basic guest satisfaction, the teams behind Casino Arizona and Talking Stick Resort realize they have to first meet and exceed the standards set by their competitors. Although they are located in Scottsdale, the blazing neon lights of Las Vegas are just five hours away. Similarly, multiple other quality offerings are in the Phoenix market. So when the teams laid out plans for the future of both properties, they knew they needed something special to help them stand apart from the competition. Specifically, they wanted to give the 500 seat poker room at Talking Stick Resort an image, said Bryant Santini, chief information officer for both properties. "It wasn't enough to just have a high-quality gaming space. We wanted to include something which could be iconic of the room itself." A similar idea was laid out for the newly constructed bingo room at Casino Arizona. Santini and his colleagues, Steve Tolle and Christopher Widmer, managers of infrastructure and audio/ visual respectively for Casino Arizona and Talking Stick Resort, know how crucial it is for bingo players to quickly see which letter and number are called. They wanted to be able to make this as easy as possible for players without adding any distractions. Other areas of both properties had different needs. Widmer said both the Maricopa Lounge and Quick Facts Facility: Casino Arizona and Talking Stick Resort Location: Scottsdale, Arizona Challenge: Offer guests a modern, technology- forward experience to rival the competition (Las Vegas, reservation gambling). Solution: 55" NEC X551UN Date: January 2013 "The X551UN was set up in a 2x2 tiled design on a four-sided scoreboard similar to those hanging in major sports arenas," said Bryant Santini, chief information officer for both Casino Arizona and Talking Stick Resort. CASE STUDY

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